This is a big problem for everyone
Mobile commerce is taking over the e-commerce world very, very quickly. In just five years it saw a rize of almost 65%, now holding 70% of the total e-commerce. Mobile shopping is here to stay and even take over the market. Mobile Commerce Share of E-Commerce Source: Statista The Problems Surprisingly enough, the shopping cart abandonment is still much higher on mobile websites than for the same content viewed on the desktop computers. , especially small retailers and companies who are new to the transition. Why does this happen? First of all, there is the obvious. Mobile websites are usually poorly implemented, and for a good reason.There are so many devices, sizes, browsers, and operative systems that making a decent mobile-friendly Fax Lists website requires a significant amount of resources and time. Searching and navigating a mobile website, with tens or hundreds of shopping items is very tiring and frustrating. Even when the customer is stubborn enough to go through all of that and proceed to checkout, not many have the nerves to enter the entanglement of a payment process. There is a more elegant solution. It might be a bit more costly at the beginning, but it definitely pays itself off very quickly. Apps are a much better solution for mobile devices. They are made specifically for the purpose of mobile usage and are infinitely more pleasant to look at. And, as we can see, mobile apps have a significantly lower shopping cart abandonment rate than both desktop and mobile websites. Shopping Cart Abandonment Source: Statista The Solutions Mobile Apps Retailers who transitioned from mobile websites to apps have seen a huge increase in revenue.
http://zh-cn.faxlist.club/wp-content/uploads/2023/11/Fax-Lists.png
Product views rose by 30%, items added to the shopping cart rose by 85% and overall purchases rose by 25%. Simply put, conversion rates are better through and through with mobile apps. What makes the apps so appealing to the users is the intuitive way of navigation, because they are, after all, made for the mobile devices. A survey from 2018 showed that most customers value the convenience and speed, as well as the possibility of using one click purchases with saved e-wallets and credit cards. Mobile App vs Mobile Site Ecommerce Preference Source: Statista Digital Wallets The beauty of digital wallets is in their simplicity and in-built security. When a transaction is made using a digital wallet, no data about the buyer is revealed. The transaction is recognized by its unique number, so no one in the process can get a hold of the user’s credit card information. It’s not even stored on the user’s phone. The digital wallet acts as a proxy between the actual funds and the market.
頁:
[1]