Communication at the point of sale is regaining importance
Sometimes naming a blog a "magazine" or "guide" can promote internal appropriation... 2. What is a business blog used for? According to an infographic from the agency Ignite Spot, which is widely cited by all articles on blogs in the B2B (Business to Business) space: Businesses that use blogs have 67% more contacts than those that don’t. Their website revenue 97% more inbound links are received because internet users are more likely to share advice articles than business product listings. It is the result of two current trends: the daily and increasingly systematic use of social platforms, coupled with the boom in smartphones and their geolocation applications.Driven by these trends, SoLoMo is the intersection of the following 3 concepts. Social Networks Internet users useHungary Phone Number List social platforms to share offers, interact on a topic and provide advice to friends. They are always in touch. + Local Network Having communicated with the rest of the world, internet users now want to know what is happening in their neighborhood and benefit from exclusive discounts from retailers. Mobile Web Internet users increasingly connect to the Internet via mobile phones (and more rarely, touchscreen tablets). They carry this tool with them constantly and have become dependent on it. = SoLoMo SoLoMo (Social Local Mobile) is a suite of online marketing technologies designed to attract customers to the point of sale via mobile and social platforms. Specifically, this involves providing customers with personalized news and exclusive discounts (coupons, limited-time offers, accumulated points, etc.) that can only be accessed via smartphones in a specific geographical area (point of sale).
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A great way to build customer loyalty at a lower cost. SoLoMo Tools Social Platform Foursquare Check In Here Stickers from Foursquare Foursquare Stickers to display in your store Foursquare is a social network that allows you to geolocate yourself in specific places (bars, cinemas, museums, train stations, etc.) Come tell your friends where you are. We then earn points that lead to virtual badges. If the gains so far have been symbolic, more and more companies are using Foursquare for business purposes. Because the platform offers businesses the opportunity to create “Specials,” exclusive discounts in the form of personalized badges that truly reward customers for their loyalty. Example: Get free coffee if they geolocate 3 times at a restaurant. Groupon Official Groupon Logo Groupon is a merchant website that offers very deep discounts on deals from local businesses. Its principle is? Internet users select their city and discover current offers. Coupons are available in a wide variety of categories: restaurants, massages, hotels, etc.
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