How does the Google algorithm work?
The Google algorithm performs procedures to locate, organize and classify the content that appears in the results. Understand this flow:TrackingFirst, Google's algorithm crawls available pages that can serve as results in the SERP . To do this, he uses “crawlers”, a system that organizes websites in a database.
Tracking occurs all the time through Googlebots, robots that search for internet content and store page information on the server. The sites that the robots find are conduits for more links to be added to the database.
With a good SEO strategy, your page will be more easily found at this stage. Plus, with a sitemap, crawling and indexing your content will be easier for Googlebots.
IndexingAll URLs found and stored in the database are organized so that they can later Italy Phone Number List be found in searches. This organization is made based on the keywords in the content.
Thus, when the user performs a search, the pages are selected based on the themes of their content, essential for ranking. Google's algorithm understands relevant keywords , how often they appear, and where they are placed.
RankingIn ranking, Google's algorithm classifies websites based on its criteria. It seeks to deliver the best experience for the user , arranging an order of links based on the quality of the pages.
The higher it is, the more traffic and visibility the site has, as it appears first to users.
What are the main algorithm updatesAs you have seen, Google algorithm updates must be checked so that your website remains relevant. Discover some:
FloridaGoogle's first major update, which appeared on September 18, 2003, showed SEO, removing sites that were ranking at the time. The Florida update eliminated low quality pages .
It was designed to improve the relevance of results, making it a major change to the SERP at the time. It counted on factors such as the relevance and quality of the content, as well as the usability of the website.
This update was a milestone in the history of SEO, as high-quality sites were promoted, encouraging page optimization.
PandaThis was the first update to greatly impact the SEO market, where thousands of websites were demoted. Again, Google punished low-quality pages that practiced Black Hat SEO techniques .
The composition of the results changed significantly, eliminating duplicate and copied content, pages with little or no content, excessive use of keywords and link purchases.
PenguinThe Google Penguin update was released on April 24, 2012, designed to combat link spam by penalizing sites with black hat SEO techniques that were trying to rank well.
First, Penguin affected about 3% of results, then it continued updates that changed the SERP. Google wanted to combat the generation of artificial backlinks and the over-optimization of sites that tried to manipulate the algorithm.
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