It all started with

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PM In the s, connecting to the internet was an act of faith. To do this you needed a computer, a modem, a kit from an Internet Service Provider and a telephone network data connection. It wasn't an immediate thing and sometimes it didn't end well. The promise of the new experience you could have online justified staying at home messing around with the connections while the others went out with friends. Those were still the times when being a nerd meant not having a great social life unlike today, in the s and s nerds were not in fashion. Things changed quickly for every person who surfed the internet there were who talked about it, the internet began to spread in imagination even before habits. In , I happened to read Being Digital by Negroponte, for me it was an epiphany the dawn of the digital age, the accurate project of the change that society would undergo in the following years.

Together with some partners I founded Arscolor Interactive, a digital agency that had photo retouching the aim of supporting companies in the creation of internet-based services. Little did I know then that the decision would change my life. In the same period, Google was born, which would change many lives. In the s, developing internet services meant having great faith in technology and how it could improve people's lives. There is a phrase by Picasso that has always struck me I don't seek, I find . It means that things pass before you, the skill lies in selecting what you think can bring added value and discarding the rest. This is exactly the process by which innovation works and it is also the process by which.



Arscolor Interactive has always worked. Technological innovations passed before our eyes, our task was to make them available to customersthe success of a digital agency was determined by the ability to perceive change, it was a question of speed. A bit like what a hunter does aim, shoot, hit. In Apple introduced the iPhone, giving a sudden acceleration to change. I am not referring in particular to technological evolution, but to the irreversible change in our habits, the foundations of culture and modern society.