You can export your data to BigQuery a data warehouse from Google tha to Google Analytics. Alternatively you can use other similar competing services like Snowflake . However you will need some level of SQL and data analytics knowledge to do this. If you only want to keep individual reports you can export them directly from UA in CSV TSV and PDF formats as well as to Google Sheets or Excel. Google Analytics will retain historical data for up to months . This means that if you want to access and analyze older data you need to think about possible solutions. Which will allow you to create backup copies of your information and access it on an ongoing basis.
This is a significant change because until now Universal Analytics had no limit for storing historical data. If you are a Google Analytics user you will have a longer window to back up your data after UA is retired and you will also have Country Email List access to BigQuery at a lower price. Prepare for changes You have about a year to act before Universal Analytics is retired but you should start planning now. We recommend that you create a new Google Analytics G property to now collect data in both versions simultaneously.
You should also assess your data storage needs and find the right backup solution and budget. How to upgrade to G You don't need to create a new Google Analytics account. Log in to your current account and go to the "Administration" tab. Select your account from the "Account" column then under "Services" select the appropriate site.