Here’s an example of a Marketing advisory company’s URL being analyzed

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The process includes what the potential clients are searching for and, based on which, you have to use those terms in your content strategically. Keyword research is the starting point for optimising your law firm’s website. You need to find specific keywords related to your legal services. Whether people are searching for “top law firms in Singapore” or “Law firms with good results in Singapore, you need to be in the place.”

Using tools like Ahrefs, Semrush, and Google Keyword Planner can be really helpful. Google Keyword Planner tool is particularly user-friendly and great for beginners. It lets you discover what keywords real estate agent email list competitors use by analyzing their URLs. Effective keyword research involves understanding not just the keywords but also how to use them on your website strategically. google keyword planner Once on the page you can do keyword research by typing in some words you want to associate with or typing in the URL of any website. This way you can easily learn what your competitors are using and work towards something better.




Keyword-ideas There’s so much more to keyword research when a specialist puts their mind to it. 2. Competitor Analysis Competitor analysis is really useful for law firms. It’s about looking at what successful lawyer websites are doing. This includes checking out their keywords, backlinks, topics, and ads. With a proper understanding of their strategies, especially in local SEO for a lawyer, you can improve your own methods. Tools like the Moz template can make this easier. They help with SERP analysis, competitor analysis, and finding keyword gaps. These tools simplify the process, allowing you and your marketing team to develop more effective strategies. moz instructions 3. Backlinks In today’s world, the success of any business is determined by its links or connections, whether they are physical networks or links in digital work. In the digital world, links are essential, especially for law firms. This is why backlinks are crucial. Backlinks are the links from other sites that lead or redirect people to your website. Backlinks are a great option to bring more visitors.