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six you should focus on to get ahead. 1. Website topic focus Authoritative websites strike a perfect balance between specialization and generalization. Too specialized, and you’ll end up with little traffic to your site. Too generalized, and you won’t be able to differentiate yourself enough from other sites to become a voice of authority. To do this intuitively, consider what people are actually interested in. I would consider myself generally





interested in technology, but I would never type the word “technology” directly into  Chinese Thailand Phone Number List  a search engine. Thus, technology is too broad a topic. However, I might ask a specific question about a particular product or service type. A quality website narrows its niche enough to answer questions that people actually ask but keeps it broad enough to remain useful to a wide audience. 2. , for better or worse, the one



area of an authoritative website where there are no shortcuts. All authoritative websites have engaging, informative content, excellent spelling and grammar, and information that cannot easily be found elsewhere. The differentiating factor here is writer expertise, and you can be sure that any authoritative website will have expert writers in its chosen niche on staff to provide information that’s detailed, unique, and accurate. Regularly
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