This data is collected by advertising agencies

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This is done by placing a tracking script/code in the pages of the site. their job is to obtain the maximum amount of advertising space on different websites. Very often located in sidebars, headers, footers, even in the texts of certain sites. This also includes placements in mobile apps. Agencies will then advertise our banners to people who have visited it on a multitude of other sites.

Serving as a nagging reminder for the user to Phone Number Data revisit the site, once, twice (three, four times…) 02. What are the goals of retargeting? Retargeting is a tool that can be used for various strategies, both in B2C and B2B sales. Improve Awareness One of the main reasons companies use retargeting is for brand awareness. Banners improve the brands’ image. Your companies logo, visual identity and messages are being reinforced, bit by bit.




If you have a long sales cycle, this will reassure your prospective clients At Plezi, we noticed a 13% increase for the term “Plezi” as a Google search after retargeting. So the side effect is that it also adds to the natural search reference of your site. Loyalty Retargeting can also help retain existing customers and to up-sell complementary products within that relationship. What’s more, your visibility on other sites will reassure and add value to your offer.