I can be sure that the keyword is prominently represented

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Otherwise, multiple rankings can arise that have a negative impact on positioning. Which keywords belong in – and which don’t? When we optimize landing pages and snippets , we always define main and secondary keywords during keyword research . Main keywords are used at the front in the title, in the description, in the H1 and in the text. Secondary keywords can also be found in the title and description, in a subheading and also in the text. Our goal is to focus on optimization. The distinction between main and secondary keywords is also important for later evaluation: If I later only analyze the rankings of the main keywords.

The more comparable the conditions are, the easier it is to draw conclusions from India Phone Number developments later. Keywords that do not appear in the title should be visible as such or ignored. After all, the chances of good rankings for these search queries are significantly lower. You should also not forget that the map should be an overview . You should therefore limit yourself to one to three keywords per URL. If you use all keywords, then you can immediately use the keyword function in an SEO tool of your choice. Therefore, write the keyword either in the plural or in the singular - and only consider really important long-tail keywords.



Pro tip: Use serplorer to immediately find out the keywords with the highest traffic for each URL (or: keyword mapping for the lazy) [Skip Pro Tip] If you want to get started straight away or whose site is too large for manual editing, we recommend the (paid) tool serplorer . Serplorer, like OnPage.org, retroactively saves the data on actual search queries from the Search Console. The nice thing is that the data is prepared differently here. This is great because of one feature alone: ​​the URL view. Here all keywords are grouped by URLs (in Search Console you only ever see either the URLs or the keywords): keywords after urls in serplorer And this is where the magic happens: Expand the period to the maximum period (more than 90 days, yay!). Click on “Export” at the top right of the table.