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Hat they know; what they consume; in what quantity they consume; how often, etc. Smart Fit, for example, is a large network of gyms that explores a behavioral market niche, serving clients who always want to exercise, but have a very dynamic routine to always go to the same gym and at the same time. Market niche based on psychographic segmentation Finally, psychographic segmentation considers aspects such as the personality, lifestyle and values of the consumer group, such as attachment to environmental causes, political positions, tastes and personal characteristics in general. Psychographic segmentations are groups that:
they have the same preferred musical style; they follow veganism Iran WhatsApp Number Data or vegetarianism; They are against animal testing; have lactose intolerance; They defend female freedom, etc. An example of a company exploring a psychographic niche is Soul Power, which took advantage of the explosion of curly and kinky bloggers as a female empowerment tool to make products specifically for those women, such as curl definers and finishers. How to discover your market niche If

you are able to create market segmentation, it is time to use this knowledge to find your market niche. We've listed five steps here to get you there. Join them! ADVERTISEMENT st step: Discover which market you want to operate in Nowadays there are infinite possibilities to create a business, especially when it comes to digital businesses. But the only way to thrive as an entrepreneur — whether digital or not — is to have a passion for your market . One of the worst and fastest ways to fail as an entrepreneur is to bet on a market just because it is rising. Sooner or later, the high level of collections and large volume of work end up weighing in the balance and, without passion, the possibilities of becoming demotivated a
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