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At this time, it is still unclear how search engines handle this redirection, so we recommend using the 302 redirect instead to indicate that the content has temporarily moved. For the 308 redirect, this is the permanent version of the 307 redirect, and inevitably, it lets page authority through. When considering implementing redirects, keep the tips below in mind to ensure you provide your visitors with an optimal user experience and preserve your page's search engine authority as much as possible. Avoid them whenever possible Yes, you read that right: avoid using redirects whenever you can. They increase loading time and waste crawl budget.

Redirect to a relevant URL When you need to implement a redirect, it is essential that you redirect old URLs to the URL that is most relevant to the user (and to Google!). If you systematically resend your URLs to the home page, you risk losing the SEO value of the old URL and having Marketing List a soft 404.  In Search Console, the error "Submitted URL appears to be a Soft 404" indicates that you submitted a URL through your sitemap, and Google considers it a "soft 404." Avoid chain redirects Very common error on websites: chain redirects. A URL A is called by the user which is redirected to another URL B, which itself is further redirected to a URL C. It is important to pay attention to this problem for two reasons: Google usually only follows 5 redirects, after that it stops to avoid getting stuck and wasting crawl budget. Since page authority is not completely passed on in the case of a redirect, having chain redirects will not improve your target page authority.



Remember to clean them Having (hundreds) of thousands of redirects can, depending on how they are implemented, significantly slow down a site. Keep it simple. Minimize their number on your site. Periodically check which redirects are necessary and which can be cleaned up. Only URLs that have inbound links and/or generate significant traffic should be redirected. These URLs can be found by analyzing inbound links using tools like Majestic and Ahrefs combined with Analytics. Any URLs that redirect but do not have inbound links and referral traffic can be removed.  For example, the following matrix could generate different contents: {Book your|Go this|Spend your} summer in Réunion {by the shore of|under the sun of|on the shores of} the Indian Ocean.