So anyone who was on a website

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And was marked with a Facebook pixel can then be addressed directly with content in the Facebook News Feed, for example. For example, if someone has bought a dog leash, maybe they want a matching collar with it, then of course you could show the matching collars, for example. What I would definitely like to tell you: Please make sure that you don't overuse the users? That means not constantly bombarded with content once they've been with you. But pay attention to so-called frequency capping.

This means displaying the content at regular intervals but not too often. So, now you know Special Data what you can do to get previous users back to your online shop. However, the prerequisites are that you have traffic on the website. Otherwise the whole thing won't work unfortunately.Setting up conversions allows you to better analyze and understand user behavior on your website. Especially against the background of conversion rate optimization, it is essential to work with conversions and goals. Today I'll explain to you how to define and monitor conversions in Google Analytics.



Set up conversion tracking Are you still tracking your conversions with pen and paper? Find out now how you can set up conversion tracking in Google Analytics! basic requirements Before you think about which value is the right one for one of your goals, certain basic requirements must first be clarified, without which conversion tracking is not (yet) possible for you. Which tools, accesses and links are necessary? To set up conversions in Google Analytics you need a website to be tracked, a Google account, an Analytics account and a property of the corresponding website linked to the Analytics account.