the objective is to reduce costs on stocks

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If necessary, increase spending to cover the market more effectively. It may also involve setting up a remarketing campaign , that is to say targeting the products most often placed in the basket, but which were ultimately not purchased. As you will have understood, here the objective will be to concentrate your efforts on products which are already naturally successful, in order to increase your profits. #2 – Optimization with cost strategy With this strategy,  that do not generate enough profits . In other words, you stop or pause the elements that are slowing down your profitability. These could be weak keywords or ads or campaigns that don't achieve the expected results. #3 – Optimization with market share strategy With this optimization strategy, the goal is to focus on what already works .

For example, if certain keywords give excellent results, you will work to increase Korea Phone Number Data your distribution on link queries . This ensures that you maintain your place in search engine results and increase your conversion volume. Also consider optimizing the titles and descriptions of your ads, in order to always better position them on the queries searched for by Internet users. #4 – Optimizing with Market Size Strategy This strategy goes against the grain of others, since it involves looking for other markets on which to position yourself, and not banking on what already exists. It is particularly useful when your target market is saturated or you have already taken full advantage of other strategies.



You can, among other things: Research new keywords on which to position yourself, particularly using tools like Google Keywords, Yooda Insights or Yoast. Modify certain campaigns to reach a new audience on your flagship products. For example: for a solar food supplement campaign, also create campaigns aimed at seniors if this has not already been done. Exploit new distribution networks for your campaigns: Instagram, Spotify, YouTube... You can obviously combine several of these strategies to ensure the best results. By analyzing the data provided by Google Analytics, you know your weak points. You can therefore determine which of these strategies will allow you to fully optimize your marketing campaigns in order to generate better performance .