|
|
How much time would I need to devote?" This is an important question. Every professional is spinning multiple plates. The more responsibility, the more plates. When we get overwhelmed, prospecting is almost always the first plate to get dropped. As head of a -person marketing firm, I’m spinning a LOT of plates from marketing and sales to delivery and accounting. A few years ago, we landed two huge accounts in the same month, both on -month contracts. I suddenly got REALLY busy…so I stopped doing business development and marketing. We made a ton of
money that year. In fact, it was PropelGrowth’s most profitable months. Afghanistan WhatsApp Number Then those contracts ended, and I had no pipeline. Revenue dried up, and it took months to build the pipeline back up. The next year was painful. Lesson learned. This is a key reason why I started the -Day Prospecting Accelerator. It’s easy to drop prospecting when we get busy. But that creates a huge risk for our businesses. So we need a cadence that can work regardless of how busy we are. once a week to work on optimizing specific outreach efforts. The rest
of the week, participants invest about an hour a day sharing content, engaging and prospecting on LinkedIn. Even busy business owners can do this. Our current Accelerator includes small business owners. Three of them run companies with ( to , employees) and are working with SDRs (sales development rep) to help with outreach. The SDRs do most of the outreach, collaborating closely with the owners. Four members are owners who are doing the outreach themselves. Two are solopreneurs, one runs a -person company, and one has employees. Even
|
|
發表於 2024-3-6 12:08:44