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Messenger ads are best for starting a conversation If getting leads to converse with you is tough, which it probably is, these ads should be your bread and butter (yes, I’m hungry). Qualifying leads and gauging interest is critical when it comes to producing real sales. Nobody wants to spend five weeks talking to a lead before finding out that they don’t even care about your product. And when you can’t simply ask a user to convert instantly (meaning cold traffic), you need to start a casual conversation to assess their needs and interests.
Otherwise, you’re going to have to run tons of remarketing ads with your fingers crossed, hoping to Benin WhatsApp Number land a sale. Facebook Messenger Ads are a perfect balance between ads and real sales conversations. For example, check out how Jon Loomer uses these ad styles to initiate a real conversion with potential leads: facebook ads messenger cta (Image Source) Instead of instantly asking prospects to sign up for a training course and pay him, he asks them to message him directly and chat about it.
He helps them see if it’s really a good fit, rather than expecting the user to know immediately and shell out their hard-earned cash on it. Plus, this ad style has the added benefit of extreme personalization: Is this training right for you? Let’s talk it through! It gives the user an experience that regular remarketing ads simply can’t provide. And once a user responds, you can even customize automated response messages using bots: facebook messenger ad chat bots (Image Source) Delivering custom offers and CTAs has never been so easy. You can see another example of how powerful messaging-style interactions can be in Drift’s recent “Year without forms” article. They scrapped the typical marketing and advertising playbook of lead magnets and forms and switched their site over to a mostly messaged-based form of lead gen. They used welcome messages to engage prospects, similar to how these new Messenger Ads work.
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發表於 2024-3-6 16:01:50