Lack of market research and competitive research

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It is important to understand how advertising works and set it up according to your budget. No increase in access even after advertising This is an example of a failure where an ad was posted but no clicks were made. Some people may not know the exact cause and leave it alone, thinking, ``I'm sure it will work eventually.'' There are several reasons why your ad click-through rate may not increase: Inappropriate ad targeting Advertising design and copy are not attractive The position where the ad is displayed is inappropriate Displaying ads that do not match the user's search intent Ad display timing is inappropriate There are various reasons why your page may not be clicked, but in order to resolve the issue, you need to make steady improvements over and over again.

If the placement location is not bad, why not change the de Laos Phone Number Data sign of the ad? Why not just change the appeal text without changing the design? Does the original target match your product? Only by formulating a hypothesis and making repeated improvements will you be able to create a cost-effective advertisement. Access but no conversion There are many cases where ads are clicked but do not lead to conversions. It is thought that the failure is mainly due to the following reasons. Target selection mistake Mistake in keyword selection The destination link is inappropriate LP quality is poor No CTA set up For example, if the goal is to sell a product, but the destination is the home page of a company's website, the target will likely abandon the page.



If users click on an ad without knowing what it is, most users will leave the ad. Pay-per-click advertising can be a serious problem. It is important that ads lead to conversions, not just clicks. Consider appropriate targets, keywords, LP quality, CTA placement, etc., and aim for ads that lead to conversions. I used an expression that is against the law. There are also cases where advertisements have gone wrong due to expressions that are contrary to the law. Unjustifiable Premium Representation Prevention Act health promotion method Pharmaceutical and Medical Device Law consumer contract law trademark law The above laws are closely related to advertising, so you need to be careful. For example, if you say in an advertisement for a supplement that you really want to sell that it says ``you can lose weight just by drinking it,'' that would violate the Health Promotion Act.