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MarketingCloudFX is a standout example in ROI tracking for SEO because it unifies marketing and sales data, plus helps businesses use that data to maximize SEO’s ROI. WebFX’s clients, for example, have seen an average 25% increase in their return on investment with it. If you’re looking to maximize your SEO performance and ROI tracking, focus on SEO services that include ROI tracking. They’ll provide your team with more data and empower you to make smarter, data-driven decisions about your digital marketing and SEO strategy. 8. First-party data activation Search engine optimization is a fantastic way to generate first-party data, which is a powerful tool for ad campaigns, email marketing initiatives, and other digital marketing strategies.
That’s why SEO packages from the top providers will include first-party Chinese Australia Phone Number List data activation. WebFX, for example, provides first-party data activation with our SEO plans, which includes: Customer data platform (CDP) Personalization platform Landing page builder Email marketing software With these tools, your business can re-purpose its SEO-generated data for other marketing initiatives. For your company, that means reaching users at the right time with the right message, whether in their inbox, browsing their favorite site, or re-visiting your website to learn more.

So, if you’re shopping for SEO companies, look for ones that activate your first-party data. What is an example of SEO services? services, check out this example: A bakery uses search engine optimization services to rank for searches like: Gluten-free bakery central PA Bakery custom cookies Bakery for wedding cakes The bakery’s plan includes the following deliverables to help the bakery achieve its goal: SEO audit to determine the site’s existing optimization and opportunities Content creation to develop SEO-friendly pages that target these keywords Outreach to generate high-quality and relevant links to the bakery’s site Remember, the above is a brief example — most SEO plans would take additional steps to optimize the bakery’s site and include deliverables related to consulting with your team, reporting results, and more.
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