Africa digital growth relay for TV5MONDE

humuhumairahimu

The TV5MONDE channel has been changing its digital strategy for almost two years, between promoting existing content and deploying new offers, such as TV5MONDE Afrique. A policy which resulted in an increase in traffic of almost 40%. TV5MONDE, which presents itself as " the channel of the French-speaking world ", has a lot to do to ensure that the language of Voltaire shines throughout the world, starting by promoting its countless content on digital.

To achieve this, the channel relies on two pillars: a content offering redesigned for online consumption, highlighted by better referencing and more effective advertising. The TV5MONDE Afrique digital offer, Hong Kong Phone Number launched in November 2017, is an illustration of this . “ We have integrated features that respond to Internet usage on the continent, such as the possibility of downloading videos and articles to view them offline ,” explains David Gueye, the channel's deputy digital director.



We have also redefined our content offering, with more and more African productions and shorter formats, which are easily consumed because, even when you have a stable Internet connection, it is expensive. " closevolume_off 1.7 million visits generated in four months To promote this new offer and encourage downloads of the application , the channel relied particularly on Activis, the digital agency which advises it: “ We have been working with the Activis agency (ADLPerformance, editor's note), in order to improve the referencing of our content and our investments in media purchasing.