So that businesses can easily determine which market

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According to Maslow, to understand this fifth need, people must not only achieve needs at lower levels but also conquer them. The purpose of humans is to satisfy needs at a higher level so that they can maintain and protect the needs that have been achieved below. III. Reasons to apply Maslow's Hierarchy of Needs in the field of Marketing Customer positioning is one of the indispensable elements in every marketing strategy, applying Maslow's hierarchy of needs will help marketers clearly understand the portrait of their target customers as well as their needs. 1. Target market hierarchy Before starting a business, the first question a business needs to answer is "What is the business's target market segment?" Therefore, based on Maslow's pyramid of needs model, needs are stratified from low to high corresponding to different characteristics and behaviors of customers.  they need to target and what products to provide to meet the needs and gain market share in this market. thap-nhu-cau-maslow For example: If a business is selling convenient foods and fast foods that have the advantage of being easy to buy, easy to sell, and relatively cheap in price, the market at this time will be customers in the low demand level such as students.


Students, new workers or people with low income levels Australia WhatsApp Number List in society. On the contrary, when targeting the market of people with higher income levels, the factors of location, food, processor,... will be things you need to pay attention to. 2. Identify customers and use appropriate marketing strategies In the market segment businesses choose, customer groups still have different needs, leading to different consumer behavior. Marketers can apply Maslow's hierarchy of needs to "draw" their customer portrait, more clearly outline the customer journey (Customer Journey), select potential touch points to reach (touchpoints), then is to capture customer insights to have appropriate and effective communication messages. 3. Sell products through understanding thap-nhu-cau-maslow Maslow's hierarchy of needs will help us grasp customer psychology, helping us to shape what insight is ? When businesses can understand customer psychology, find out their current fears and most urgent desires, and use the right approach, the conversion rate will increase. In addition, when businesses can understand customers and provide their customers with suitable products, the value that the brand will gain will be extremely great such as: Being known by more people, trust in customers.



In marketing practice, conversion is: Turn a website visitor into a buyer Turn a customer who attends a business's seminar into a customer willing to pay for the products and services the business provides. Turn a store visitor into a buyer. Conversions can be: Orders on the website Fill in the software trial registration information Register information to download documents … II. What is Conversion? What is conversion rate ? Conversion rate, also known as Conversion rate, is the ratio that indicates the number of users performing conversion actions out of the total number of visitors to the Website. Conversion rate, simply take the back number / front number, get the result multiplied by 100. For example: Your website receives 3,000 visitors in a month, of which 300 people register to receive documents. The conversion rate is calculated as (300/3000)*100% or 10%. conversion-rate-la-gi Thereby, we can also understand conversion as any action on the website that the business wants its customers to take. For each goal that a business sets, there will be a separate conversion rate.